Paid Media Management
Strategy, setup, and optimization of LinkedIn, Google, and Meta Ads, built around qualified leads rather than clicks.
- Audience & keyword strategy
- Creative and copy testing
- Monthly performance reporting
Services
How I can help
Freelance help drawn from my work experience and from things I do outside of work, including building websites, designing apps, and more. Pick a single service or combine them. Every engagement starts with a free call to scope goals, budget, and timeline.
Marketing
Demand Generation Programs
End-to-end campaigns from planning to launch to analysis, aligned with your sales team's pipeline goals.
- Multi-channel campaign plans
- Lead capture & nurture flows
- Sales follow-up alignment
Email & HubSpot Operations
Email programs, automation workflows, segmentation, and database hygiene in HubSpot, built to be measured and maintained.
- Workflow & automation builds
- Segmentation & A/B testing
- CRM clean-up & reporting
Webinars & Events
Promotion, registration workflows, live facilitation, and post-event follow-up that turns attendees into conversations.
- Promotion plan & invitations
- Registration & reminders
- Post-event reporting
Content & Social Media
Case studies, guides, sales enablement collateral, and social strategy that has grown a company following from 10K to 40K.
- Case studies & one-pagers
- LinkedIn, Facebook & X
- Technical writing & editing
Web, app & design
Landing Pages & Web Updates
Conversion-focused landing pages and website improvements using HTML, CSS, JavaScript, and HubSpot Design Manager.
- Landing pages & templates
- Website content updates
- Basic redesign support
Website & Web App Builds
End-to-end builds from design to front end to back end, including database structure and connections to the tools you already use. I build with Claude Code and other LLM tools.
- Design and front-end build
- Database structure & back end
- Connectors & integrations
App & UI Design
Mobile app and interface design in Figma and FlutterFlow, from screen layouts to working prototypes.
- Screen flows & wireframes
- Figma design files
- FlutterFlow builds
Custom Apparel Design
Custom designs for team, event, and community apparel, like the singlets I have designed.
- Logo and graphic layout
- Colors that match your brand or event
- Singlets and other apparel
Beyond marketing
Running Programs
A training program for people preparing for distance events, backed by four years of varsity cross country and track and field.
- Mileage plan built from your peak week
- Base, strength, peak, and taper phases
- Workouts, core, stretching, and strength routines
Resume Copy Improvements
Sharper resume wording that leads with results and fits the roles you're going after, from someone who writes marketing copy for a living.
- Stronger, results-focused bullets
- Clear, concise wording
- Tailored to your target role
How it works
- 1
Intro call
45 minutes, free. We talk goals, audience, budget, and what success looks like.
- 2
Proposal
You get a scoped plan with deliverables, timeline, and pricing within a few days.
- 3
Launch
I build and launch, keeping you updated on a cadence that suits you.
- 4
Report & improve
Plain-language reporting on what worked, what didn't, and what to do next.