Marketing Campaign Specialist Feb 2025 – Present
Previously Marketing Coordinator, Feb 2022 – Jan 2025
- Develop and execute demand generation programs using HubSpot, LinkedIn Ads, Google Ads, and other digital platforms, contributing to 100+ qualified leads generated in 2025.
- Lead Redapt's social media marketing operations across LinkedIn, Facebook, and X, growing audience engagement and expanding the company's following from 10,000 to 40,000 followers.
- Independently manage and execute integrated marketing campaigns across digital channels, including email, paid advertising, social media, webinars, and content marketing, aligned with company growth objectives.
- Manage email marketing programs, including content development, segmentation, automation workflows, testing, database management, and performance optimization.
- Coordinate webinar and event marketing programs, managing promotional strategy, registration workflows, content development, post-event reporting, and sales follow-up.
- Manage website content initiatives and supported the website redesign using HubSpot Design Manager, HTML, CSS, and JavaScript.
More responsibilities
- Own campaign workflows from planning through execution: timelines, stakeholders, deliverables, launch, and performance evaluation.
- Partner cross-functionally with sales, marketing leadership, and external advertising agencies to develop and optimize programs that support pipeline generation and customer engagement.
- Maintain ownership of Redapt's marketing asset ecosystem, including sales enablement materials, campaign resources, solution content, presentations, customer stories, guides, and digital collateral.
- Evaluate existing marketing materials, identify opportunities for improvement, and coordinate new resources to support sales initiatives and market-facing programs.
- Manage marketing calendars and coordinate priorities across multiple concurrent initiatives while meeting deadlines, quality standards, and business objectives.
- Review, edit, and approve digital marketing content across email, web, social media, and campaign channels to maintain brand standards and effective messaging.
- Analyze campaign performance metrics and create reporting insights to measure effectiveness, identify trends, and recommend improvements.
Skills
Tools
Selected writing
See the work: Redapt website, social, and webinars